Case studies
Case studies: none published yet, and here is why
We only publish a case study with real data and the client's written permission. No client has approved one yet, so this page shows the method and the standard instead.
We reply within one working day.
- from, per month, published
- £1,500
- notice, monthly rolling
- 30 days
- for the 20-minute audit
- £0
What the monthly report tracks
Method- Impressions for buyer termsGoogle Search Console
- Organic clicks to money pagesGoogle Search Console
- Leads: demos, trials, enquiriesGA4 key events
- Sales-qualified opportunitiesYour CRM
- Pipeline value from organicYour CRM
Publishing standard
What every case study will contain
Six parts, in this order. If any one is missing, it is not published.
- 1
Client context
Who the client is, what they sell and to whom. Named if they agree, otherwise described without identifying detail.
- 2
The constraint
What made the work hard: a young domain, a slow release cycle, a regulated sector, a small budget.
- 3
What we did
The specific work, in order, including what was tried and dropped.
- 4
Real metrics with dates
Leads, opportunities and pipeline value from named data sources, with the start and end dates of the period measured.
- 5
What we would do differently
Every project has something. Leaving it out makes the rest less believable.
- 6
Client sign-off
The client reads and approves the final text and every figure before it goes live.
Method
How results are measured on every account
The same sources, every month, with client access to all of them.
Measurement method, not a case study| Metric | Data source | What it tells you |
|---|---|---|
| Impressions and clicks for buyer terms | Google Search Console | Whether the right pages are found for the terms buyers use |
| Positions for the agreed keyword set | Rank tracking, weekly | Progress on the terms in your intent map, not vanity terms |
| Leads from organic search | GA4 key events, after consent | Demo requests, trial sign-ups and enquiries that started in search |
| Sales-qualified opportunities | Your CRM (HubSpot, Salesforce or similar) | Which of those leads your sales team accepted |
| Pipeline value and closed revenue | Your CRM, matched on lead source | What organic search is worth in pounds, the number the board asks for |
| Mentions in AI answers | Monthly prompt checks in ChatGPT, Perplexity and AI Overviews | Whether you are cited when buyers ask an assistant instead of Google |
Free B2B SEO audit
Be one of the first case studies.
Early clients get our closest attention, because their results are the proof this page is waiting for. The free audit shows what that work would be.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day