Case study · Client site, anonymised
Website rebuild for a private clinic: 20+ treatment pages and 131 old posts
A private clinic for regenerative, anti-ageing and aesthetic medicine with two locations, on WordPress. A client of the founder since March 2026.
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Regenerative and aesthetic medicine, Southeast Asia · Since March 2026
- 3.18M: Impressions and 19.9K clicks, 1 Jul 2025 to 30 Oct 2026done
- 34,520 → 35,883: Impressions on the rebuilt pages, May to Jul vs Aug to Oct 2026done
- 228 → 97: Blog posts after the clean-up, every removed post redirected with a 301done
The constraint
Many treatment pages with outdated copy and inconsistent layouts, more than 200 blog posts, many thin or duplicated, and links to old pages that no longer existed. Every change needed the clinic's approval first.
What we did
- Rebuilt more than 20 treatment and overview pages one at a time, each after the clinic's approval: new copy, one H1 per page, a clear H2/H3 structure and WhatsApp contact paths.
- Added exactly one FAQPage schema per page, with text matching the visible copy character for character.
- Cleaned up old pages: 26 new and 3 corrected 301 redirects, page sitemap cut from 99 to 43 URLs.
- Reviewed all 228 blog posts against the clinic's list: 131 removed and redirected, 97 kept, internal links to the matching treatment pages added in 29 of them.
- Fixed social share images after the theme duplicated the SEO plugin's tags.
| Page | Clicks May–Jul | Clicks Aug–Oct | Impressions May–Jul | Impressions Aug–Oct |
|---|---|---|---|---|
| All rebuilt pages | 583 | 550 | 34,520 | 35,883 |
| Light therapy | 21 | 43 | 512 | 930 |
| IV therapy | 3 | 11 | 1,554 | 2,779 |
| Ultrasound lifting | 6 | 12 | 477 | 838 |
| Dermal fillers | 5 | 8 | 433 | 853 |
| Body shaping | 2 | 15 | 104 | 254 |
Periods: 1 May to 31 Jul and 1 Aug to 30 Oct 2026, pages report. Source: Google Search Console, web search, read 1 November 2026.
Search Console
The chart behind the numbers
Screenshots of the Search Console Performance report, cropped so the domain and property name do not show. Nothing else is edited.
What we can claim and what we would change
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Muhammad Salman
Founder and SEO strategist
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