Case study · Our own site
Fixing an indexing gap on a new tool site
A small text-formatting tool with a set of how-to guides, on a new domain with no links.
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Online tool and guides · September to October 2026
- 26 → 47: Pages indexed (of 58, then 78 known pages)done
- 0 → 96: Clicks, 1 to 28 Aug vs 1 to 28 Oct 2026done
- 68.2 → 25.3: Average position, same two periodsdone
The constraint
Pages were on topic, but Google had indexed fewer than half of them, and only 5% of its crawls were discovering new pages.
What we did
- Crawled every sitemap URL to rule out technical blocks: status codes, canonicals, robots rules and broken links.
- Added 'related guides' links so every stalled page is linked from pages Google had already indexed.
- Refreshed thin guides and added author (Person) schema to guide and tool pages.
- Requested indexing in priority order and tracked the Pages report weekly.
| Period | Dates | Clicks | Impressions | Average position |
|---|---|---|---|---|
| Before | 1 to 28 Aug 2026 | 0 | 3,340 | 68.2 |
| After | 1 to 28 Oct 2026 | 96 | 9,920 | 25.3 |
Source: Google Search Console, web search, read 1 November 2026.
Search Console
The chart behind the numbers
Screenshots of the Search Console Performance report, cropped so the domain and property name do not show. Nothing else is edited.
What we can claim and what we would change
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Free B2B SEO audit
See what the same method finds on your site.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day