Case study · Our own site
A government-benefits information site: 20 to 587 clicks a month
An independent information site explaining government support schemes, how to apply and how to check payment status. Most visitors search on mobile.
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Public information (Pakistan) · Live from August 2026
- 20 → 587: Clicks, 15 Aug to 11 Sep vs 1 to 28 Oct 2026done
- 1.77K → 40.2K: Impressions, same two periodsdone
- 15.3 → 7.7: Average positiondone
The constraint
A new domain in a topic where official sites and long-running news sites dominate the results.
What we did
- Named authors and reviewers on the guides, with Person schema, and visible 'updated' dates.
- FAQ sections with FAQPage schema on most guides.
- Dense internal links between guides on the same scheme, and a clear independent-site disclaimer.
- A Search Console-led plan: 2,107 keywords researched and a 26-post calendar ordered by the gaps the site could realistically win.
| Period | Dates | Clicks | Impressions | Average position |
|---|---|---|---|---|
| First four weeks | 15 Aug to 11 Sep 2026 | 20 | 1,770 | 15.3 |
| Latest four weeks | 1 to 28 Oct 2026 | 587 | 40K | 7.7 |
Source: Google Search Console, web search, read 1 November 2026.
Search Console
The chart behind the numbers
Screenshots of the Search Console Performance report, cropped so the domain and property name do not show. Nothing else is edited.
What we can claim and what we would change
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Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
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