B2B lead generation agency
A B2B lead generation agency built on organic search
Inbound leads from people already searching for what you sell. No bought lists and no cold outreach: pages that attract the right buyers and convert them.
We reply within one working day.
- from, per month, published
- £1,500
- notice, monthly rolling
- 30 days
- for the 20-minute audit
- £0
Lead quality, stage by stage
Method- Organic visits to money pagesSearch Console
- Form fills, demos, trialsGA4
- Marketing-qualified leadsYour CRM
- Sales-accepted leadsYour CRM
- OpportunitiesYour CRM
Client logos appear here once clients approve them. Until then, the tools your reports are built on:
- Search Console
- Google Analytics 4
- HubSpot
- Salesforce
- Ahrefs
- Semrush
The basics
What organic B2B lead generation is, and how it differs from B2C
Lead generation SEO turns search demand into sales conversations. Instead of interrupting people who are not looking, you are found by those who are, and you give them a reason to get in touch.
In consumer marketing a lead is often a newsletter sign-up worth pennies. In B2B a lead is the start of a sale that may be worth a year's revenue, and it only counts if sales agree it is worth a call. That makes lead quality, not lead count, the number to manage. The fuller comparison is on B2B SEO vs B2C SEO.
Lead generation or demand generation?
The terms are often mixed. Lead generation captures demand that already exists: someone searches “ISO 27001 consultants” and finds you. Demand generation creates it: content, PR and thought leadership make a buyer aware of a problem before they would have searched. A demand generation agency usually runs paid, events and outbound as well. We do the organic part of both: capture pages for buyers who are searching now, and educational content for those who will be in six months.
Where organic leads are lost
- The page ranks for the wrong intent. It attracts researchers and students instead of buyers.
- There is no next step. The only call to action is “contact us”, with nothing for a buyer who is not ready to talk.
- The form asks too much. Twelve fields for a white paper cost more leads than they qualify.
- Nobody follows up. Leads sit in an inbox because sales do not know where they came from.
What's included
What our lead generation work includes
SEO plus the conversion and tracking work that turns a visit into a sales conversation.
High-intent keyword targeting
The terms people search when they are choosing a supplier: service, comparison, pricing and “near decision” queries.
Landing and money pages
Pages built to rank and to convert, with proof, a clear offer and one obvious next step.
Offers for every stage
An audit, a calculator, a guide or a demo, so buyers who are not ready to talk still leave a way to reach them.
Form and conversion testing
Shorter forms, clearer copy and faster pages, changed one at a time and measured.
Lead source tracking
GA4 events and CRM fields set up so every organic lead carries the page and search term it came from.
Sales feedback loop
A monthly look with sales at which leads were good, feeding back into which terms and pages get investment.
Where are your organic leads leaking?
The free audit traces one of your key pages from search result to form and shows where buyers drop out.
Process
How organic lead generation is set up
The five steps, with lead definitions agreed with sales in the baseline.
- 1
Free audit
A 20-minute review of your site, your competitors and your buyers' search terms. You get three specific opportunities.
- 2
Pipeline baseline
We connect Search Console, GA4 and your CRM and record where organic leads, opportunities and revenue stand today.
- 3
Strategy and intent map
Every keyword is assigned to a buying stage and a page. You approve the 90-day plan before any work starts.
- 4
Build and publish
Technical fixes, new and rewritten pages, digital PR. Work ships every month, in your CMS or as developer tickets.
- 5
Report and reallocate
A monthly pipeline report and a review call. What produces opportunities gets more budget; what does not gets cut.
Proof
How we measure pipeline from organic search
We are a new agency and have no client case study we are allowed to publish yet. So instead of a borrowed success story, here is exactly how results will be measured on your account, and what a published case study will contain once a client approves one.
Measurement method, not a case studyThe format every future case study follows is on the case studies page: client context, the constraint, what we did, real metrics with dates, and what we would do differently.
Muhammad SalmanFounder and SEO strategist. Your strategy and your monthly report come from the same person. About us
What the monthly report tracks
Method- Impressions for buyer termsGoogle Search Console
- Organic clicks to money pagesGoogle Search Console
- Leads: demos, trials, enquiriesGA4 key events
- Sales-qualified opportunitiesYour CRM
- Pipeline value from organicYour CRM
| Metric | Data source | What it tells you |
|---|---|---|
| Impressions and clicks for buyer terms | Google Search Console | Whether the right pages are found for the terms buyers use |
| Positions for the agreed keyword set | Rank tracking, weekly | Progress on the terms in your intent map, not vanity terms |
| Leads from organic search | GA4 key events, after consent | Demo requests, trial sign-ups and enquiries that started in search |
| Sales-qualified opportunities | Your CRM (HubSpot, Salesforce or similar) | Which of those leads your sales team accepted |
| Pipeline value and closed revenue | Your CRM, matched on lead source | What organic search is worth in pounds, the number the board asks for |
| Mentions in AI answers | Monthly prompt checks in ChatGPT, Perplexity and AI Overviews | Whether you are cited when buyers ask an assistant instead of Google |
See what this would look like on your own numbers.
In the free audit we show which of these stages your site is losing buyers at today.
Who this is for
Who organic B2B lead generation suits
It works where buyers research before they buy, which is most of B2B.
A good fit
- B2B companies that rely on referrals or outbound and want a steadier inbound source
- Teams whose paid search cost per lead keeps rising
- Firms with a sales team able to follow up within a day
- Businesses with a clear offer: a demo, a quote, an assessment
Probably not a fit
- Anyone needing leads this month: paid search is faster, and we will say so
- Companies wanting purchased contact lists or appointment setting
- Products nobody searches for yet: that needs demand generation first
Pricing
B2B SEO from £1,500/month, published
Three monthly SEO packages with a fixed scope. Monthly rolling, 30 days' notice, no setup fee. Most agencies in this market ask you to enquire before they name a price.
Foundation
from£1,500/month
For B2B companies with one product or service line that need the basics fixed and a first set of pages built for buyers.
Growth
Most chosenfrom£3,000/month
For B2B and SaaS teams that want organic search to become a steady source of demos, trials or enquiries.
Scale
from£5,500/month
For multi-product, multi-market or enterprise sites where SEO has to work across teams, templates and regions.
Not sure which package fits?
The free audit ends with a recommendation, including when the honest answer is the smallest package or none.
FAQ
B2B lead generation: questions buyers ask
It brings in enquiries from potential business customers. Methods vary: some agencies run cold email and calling, some paid ads, some content and SEO. We do the organic search part: being found by buyers who are already looking, converting them on the page, and tracking them into your CRM.
A lead generation agency captures existing demand and hands over contacts. A demand generation agency also works earlier, building awareness so that more buyers enter the market and think of you first. Organic search supports both: capture pages for today's searches and educational content for tomorrow's.
It depends on how many people search for what you sell and how well the site converts them, so we estimate it per site, in the 90-day plan, from real search volumes. We do not quote a number before we have seen your data, and we do not guarantee one after.
Plan for three to six months before organic leads rise in a way your sales team notices, and six to twelve months for meaningful pipeline. Technical fixes and rewritten money pages can move sooner. New content on a site with little authority takes longer. We set the expected timeline for your site in the 90-day plan and do not promise a date we cannot control.
By following a search visit through to revenue. GA4 records the lead, your CRM records what happened to it, and the monthly report shows organic leads, sales-qualified opportunities, pipeline value and closed revenue against what you paid us. If your CRM cannot store the lead source yet, fixing that is part of month one.
Our monthly SEO packages start from £1,500/month (Foundation), £3,000/month (Growth) and £5,500/month (Scale). Every price and what it includes is on the pricing page. There is no setup fee.
No. Nobody controls Google's results, and an agency that guarantees a position is either targeting terms nobody searches or not telling you the truth. What we commit to is the work in the plan, the reporting, and a contract you can leave with 30 days' notice if the numbers do not move.
Free B2B SEO audit
Find out what organic search could add to your pipeline.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day