Case study · Our own site
From 30 to 4.95K clicks a month on a new tool site
A free word-puzzle solver with supporting guides, launched in July 2026 on a new domain with no links.
We reply within one working day.
Online tool and guides (US and UK traffic) · Launched July 2026
- 30 → 4.95K: Clicks, 1 to 28 Aug vs 1 to 28 Oct 2026done
- 5.58K → 199K: Impressions, same two periodsdone
- 13.9 → 7.5: Average positiondone
The constraint
A brand-new domain competing with large, established puzzle and dictionary sites for the same searches.
What we did
- Audited the site against a competitor research document and closed every gap in one release: a named author with Person schema, an Open Graph image, sitemap last-modified dates, analytics and new long-tail pages.
- Audited internal links so weaker pages are linked from the pages that already earn the most traffic.
- Read Search Console weekly and acted on it, for example keeping two articles that both rank for one topic instead of merging them, because together they earn more clicks.
| Period | Dates | Clicks | Impressions | Average position |
|---|---|---|---|---|
| First full month | 1 to 28 Aug 2026 | 30 | 5,580 | 13.9 |
| Latest month | 1 to 28 Oct 2026 | 4,950 | 199K | 7.5 |
Source: Google Search Console, web search, read 1 November 2026.
Search Console
The chart behind the numbers
Screenshots of the Search Console Performance report, cropped so the domain and property name do not show. Nothing else is edited.
What we can claim and what we would change
More case studies
- Client sites, anonymisedTechnical clean-up across a six-site education groupA 50,000-error technical clean-up across six certification sites, with every site’s before, during and later figures.
- Client site, anonymisedFrom 13 to 1,602 clicks: a certification site that was not rankingAlmost no search clicks, then a climb that kept going after the contract ended: 13 to 1,602 clicks over matching four-month windows.
- Client site, anonymisedError clean-up and keywords: 1,292 to 6,323 clicks a monthFrom 54 to 180 clicks a day, and still three times the starting level six months after the contract ended.
- Client site, anonymisedNutrition coaching training site: 286 to 3,228 clicks a monthClicks from 286 to 3,228 a month and impressions from 133K to 985K, with an open account of the fall that came later.
- Client site, anonymisedTechnical SEO for a large education site: 29,002 clicks in its best monthThe group's largest site: 34.2M impressions in 15 months and a best month of 29,002 clicks.
- Client site, anonymisedWebsite rebuild for a private clinic: 20+ treatment pages and 131 old postsMore than 20 treatment pages rebuilt and 131 old posts removed with redirects, with every figure, including the weak ones.
- Our own siteA government-benefits information site: 20 to 587 clicks a monthAuthor schema, FAQ markup and a Search Console-led plan took a new site from 20 to 587 clicks a month.
- Our own siteFixing an indexing gap on a new tool siteInternal links and a staged indexing plan lifted a stalled site from 26 to 47 indexed pages.
Free B2B SEO audit
See what the same method finds on your site.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day