B2B content marketing agency
A B2B content marketing agency that writes for buyers, not algorithms
Content marketing services built on interviews with your experts and mapped to the questions buyers ask before they sign. Every piece has a search term, a stage and a job.
We reply within one working day.
- from, per month, published
- £1,500
- notice, monthly rolling
- 30 days
- for the 20-minute audit
- £0
- Guide
- Glossary
- Template
- Comparison
- Use case
- Checklist
- Pricing
- Case study
- Security
Client logos appear here once clients approve them. Until then, the tools your reports are built on:
- Search Console
- Google Analytics 4
- HubSpot
- Salesforce
- Ahrefs
- Semrush
The basics
What B2B content marketing is, and how it differs from B2C
B2B content marketing is publishing material that helps a buying group understand a problem, compare options and justify a decision, so that your company is the one they already trust when they are ready to talk.
Consumer content entertains or inspires and aims for reach. B2B content is closer to a good sales conversation written down. The reader is a professional with a budget, a deadline and colleagues to convince. They will forgive plain design. They will not forgive a paragraph that shows the writer does not understand their job. More on the contrast: B2B SEO vs B2C SEO.
Why we write with your experts
The fastest way to produce content is to summarise what already ranks. The result reads like everything else and gives a buyer no reason to choose you. Our SEO content services start with a 30-minute interview with someone who does the work: an engineer, a consultant, a product lead. We take their examples, numbers and opinions and build the page around them. That is what search engines' quality guidance asks for, and what AI assistants quote.
Content mapped to buying stages
- 1
Learn
Guides, glossaries and templates for people who have the problem but no shortlist. High reach, low intent.
- 2
Evaluate
Comparisons, use-case pages and checklists for people choosing an approach. This is where most B2B sites are thin.
- 3
Decide
Pricing, security, implementation and case-study pages for people defending a choice to finance or IT.
What's included
What our content marketing services include
From strategy to a published, internally linked page.
Content strategy
Topic clusters by product line and buying stage, prioritised by what sales needs and what can rank.
Expert interviews
Short recorded calls with your specialists, so each page carries knowledge only your company has.
SEO content writing
Articles, guides, comparison and use-case pages written by B2B writers and edited for accuracy.
Content refreshes
Existing pages that have slipped are updated, merged or redirected before new ones are written.
On-page and internal links
Titles, structure, schema and links to the money pages each article is meant to support.
Content performance reporting
Which pages produced leads and opportunities, not just which got traffic.
Which content is your site missing?
The free audit lists the three pages your buyers search for that you do not have.
Process
How content production runs each month
The five steps, with interviews and briefs inside the build stage.
- 1
Free audit
A 20-minute review of your site, your competitors and your buyers' search terms. You get three specific opportunities.
- 2
Pipeline baseline
We connect Search Console, GA4 and your CRM and record where organic leads, opportunities and revenue stand today.
- 3
Strategy and intent map
Every keyword is assigned to a buying stage and a page. You approve the 90-day plan before any work starts.
- 4
Build and publish
Technical fixes, new and rewritten pages, digital PR. Work ships every month, in your CMS or as developer tickets.
- 5
Report and reallocate
A monthly pipeline report and a review call. What produces opportunities gets more budget; what does not gets cut.
Proof
How we measure pipeline from organic search
We are a new agency and have no client case study we are allowed to publish yet. So instead of a borrowed success story, here is exactly how results will be measured on your account, and what a published case study will contain once a client approves one.
Measurement method, not a case studyThe format every future case study follows is on the case studies page: client context, the constraint, what we did, real metrics with dates, and what we would do differently.
Muhammad SalmanFounder and SEO strategist. Your strategy and your monthly report come from the same person. About us
What the monthly report tracks
Method- Impressions for buyer termsGoogle Search Console
- Organic clicks to money pagesGoogle Search Console
- Leads: demos, trials, enquiriesGA4 key events
- Sales-qualified opportunitiesYour CRM
- Pipeline value from organicYour CRM
| Metric | Data source | What it tells you |
|---|---|---|
| Impressions and clicks for buyer terms | Google Search Console | Whether the right pages are found for the terms buyers use |
| Positions for the agreed keyword set | Rank tracking, weekly | Progress on the terms in your intent map, not vanity terms |
| Leads from organic search | GA4 key events, after consent | Demo requests, trial sign-ups and enquiries that started in search |
| Sales-qualified opportunities | Your CRM (HubSpot, Salesforce or similar) | Which of those leads your sales team accepted |
| Pipeline value and closed revenue | Your CRM, matched on lead source | What organic search is worth in pounds, the number the board asks for |
| Mentions in AI answers | Monthly prompt checks in ChatGPT, Perplexity and AI Overviews | Whether you are cited when buyers ask an assistant instead of Google |
See what this would look like on your own numbers.
In the free audit we show which of these stages your site is losing buyers at today.
Who this is for
Who our B2B content marketing agency is for
Content pays back when there is expertise to draw on and a sales process to feed.
A good fit
- B2B companies with genuine subject experts who are short of time to write
- Teams whose blog gets traffic but produces no leads
- SaaS and software firms missing comparison and use-case pages
- Companies in technical or regulated fields where accuracy matters
Probably not a fit
- Anyone wanting high volumes of unedited AI-generated articles
- Companies that cannot spare an expert for 30 minutes a month
- Brands looking for social media or video production
Pricing
B2B SEO from £1,500/month, published
Three monthly SEO packages with a fixed scope. Monthly rolling, 30 days' notice, no setup fee. Most agencies in this market ask you to enquire before they name a price.
Foundation
from£1,500/month
For B2B companies with one product or service line that need the basics fixed and a first set of pages built for buyers.
Growth
Most chosenfrom£3,000/month
For B2B and SaaS teams that want organic search to become a steady source of demos, trials or enquiries.
Scale
from£5,500/month
For multi-product, multi-market or enterprise sites where SEO has to work across teams, templates and regions.
Not sure which package fits?
The free audit ends with a recommendation, including when the honest answer is the smallest package or none.
FAQ
B2B content marketing: questions buyers ask
It plans which topics to cover, interviews your experts, writes and edits the pages, optimises and publishes them, links them to the pages that sell, and reports which ones produced leads. A good one also tells you which existing content to remove or merge.
Content is part of every package: two pages a month on Foundation (from £1,500), four on Growth (from £3,000) and eight or more on Scale (from £5,500). A one-off content sprint of six pages is priced from £2,400. See pricing.
We use AI tools for research, outlines and checking, as most writers now do. The substance of each page comes from interviews with your experts, and a human writer and editor are responsible for every sentence. We do not publish unedited machine output.
SEO content services cover the writing that helps pages rank and convert: keyword and intent research, briefs, drafting, on-page optimisation, internal linking and refreshes of older pages. It is the content half of SEO, as opposed to the technical and link-building halves.
Plan for three to six months before organic leads rise in a way your sales team notices, and six to twelve months for meaningful pipeline. Technical fixes and rewritten money pages can move sooner. New content on a site with little authority takes longer. We set the expected timeline for your site in the 90-day plan and do not promise a date we cannot control.
Most of our work is designed for that. Your team owns the brand, the product knowledge and the CMS. We bring the search strategy, the technical work, briefs your writers can follow and the reporting. Some teams use us for everything, others only for strategy and links. The split is agreed in the plan.
Buyers now ask ChatGPT, Perplexity and Google's AI Overviews for supplier shortlists. Being cited there depends on the same foundations as SEO, plus clear entity information, quotable facts and mentions on the sites these systems draw from. AI-search visibility (GEO) checks are included from the Growth package up.
Free B2B SEO audit
Find out what organic search could add to your pipeline.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day