AI search visibility
AI search visibility for B2B companies
Buyers now ask AI assistants for supplier shortlists. We help B2B companies become a source those assistants cite, and measure whether it is working.
We reply within one working day.
- from, per month, published
- £1,500
- notice, monthly rolling
- 30 days
- for the 20-minute audit
- £0
Client logos appear here once clients approve them. Until then, the tools your reports are built on:
- Search Console
- Google Analytics 4
- HubSpot
- Salesforce
- Ahrefs
- Semrush
The basics
What GEO and AEO mean for B2B
AI search visibility is how often, and how accurately, AI assistants mention your company when buyers ask about your category. GEO (generative engine optimisation) and AEO (answer engine optimisation) are the technical names for the work.
For B2B the change is significant. A buyer who once searched, opened ten tabs and built a longlist can now ask ChatGPT, Perplexity or Google's AI Overviews for one, and get five names with reasons. If you are not among them, you may not be considered at all. The good news is that the foundations are the same as good SEO: clear pages, real expertise, accurate information about your company and mentions on sites these systems trust.
AI-search visibility checks are part of our B2B SEO services from the Growth package, alongside the content and technical work that drives them.
Sources
How AI systems choose which sources to cite
No AI provider publishes a full ranking formula, so treat any precise claim with caution. What is observable is that assistants with live search retrieve pages much as a search engine does, then summarise the ones that answer the question most clearly. Several patterns follow from that:
- Retrieval comes first. Pages that rank and can be crawled are far more likely to be retrieved and cited. AI visibility rarely exists without search visibility.
- Clear answers are quoted. A page that answers the question in its first lines, in plain language, is easier to summarise than one that buries the answer.
- Consistency builds confidence. When your own site, directories, trade press and review sites describe you the same way, assistants repeat that description.
- Third-party mentions matter. Comparison articles, industry guides and trade press are frequent sources for shortlist questions, which is why digital PR feeds AI visibility.
Content
Content structures that get cited
| Pattern | Why it helps | Example |
|---|---|---|
| Answer first | The summary an assistant needs is in the first two sentences | A definition, then the detail |
| Specific facts | Prices, timelines, standards and numbers are quotable | “From £X a month, monthly rolling” |
| Comparison tables | Structured differences are easy to restate accurately | Your approach against the alternatives |
| Question-led headings and FAQs | They match how buyers phrase prompts | “How long does X take?” |
| Named expertise | Authors, reviewers and dates signal a source worth trusting | Article by a named specialist, reviewed this year |
This is the same expert-led content our B2B content marketing work produces; AI visibility is one more reason to write it that way.
Technical
Technical access for AI crawlers
- Decide which crawlers you allow. Search-focused crawlers such as OpenAI's OAI-SearchBot and PerplexityBot fetch pages to cite in answers. Training crawlers such as GPTBot collect data for models. Your robots rules can treat them differently, and the choice is a business decision.
- Do not block what you want cited. A blanket block on AI user agents can remove you from the assistants your buyers use.
- Google is different. AI Overviews draw on Google's normal search index. Blocking the Google-Extended token limits use of your content for Gemini models; it does not take you out of Search.
- Readable without JavaScript. Many AI crawlers do not render JavaScript, so key content should be in the HTML.
- Structured data and llms.txt. Schema markup makes your organisation, services and authors explicit. An llms.txt file is a proposed convention; support from AI providers is not confirmed, so treat it as low-cost housekeeping, not a ranking lever.
These checks are part of our technical SEO work.
Measurement
How to measure AI search visibility
There is no Search Console for AI assistants yet. The practical method is a fixed panel of buyer questions, asked the same way every month.
- 1
Build the prompt panel
Twenty to fifty questions your buyers ask at each stage, from “what is…” to “best … for …” and “X vs Y”.
- 2
Run it monthly
In ChatGPT, Perplexity and Google's AI Overviews, recording whether you are mentioned, how you are described and which sources are cited.
- 3
Compare with competitors
Which competitors appear for which questions, and which sources the assistants used to name them.
- 4
Act on the gaps
Fix inaccurate descriptions at their source, publish the missing answers, and earn mentions on the sites assistants rely on.
Referral visits from AI assistants also appear in GA4 and can be tracked through to leads, like any other channel.
Limits
What cannot be guaranteed
What's included
What our AI search visibility work includes
Included from the Growth package, alongside the SEO it depends on.
Monthly prompt panel
Your buyer questions, asked in ChatGPT, Perplexity and AI Overviews every month.
Entity consistency
One accurate description of your company across your site, profiles and directories.
Answer-first content
Pages restructured so the answer, the facts and the comparison come first.
Crawler access review
Robots rules, rendering and structured data checked for AI crawlers.
Digital PR for citations
Mentions on the trade press and comparison sources assistants draw on.
AI referral tracking
Visits and leads from AI assistants recorded in GA4 and your CRM.
What do AI assistants say about you today?
The free audit includes a snapshot of how one or two assistants answer a buyer question in your category.
Process
How AI search work runs
The same five steps as every account, with the prompt panel added to the baseline.
- 1
Free audit
A 20-minute review of your site, your competitors and your buyers' search terms. You get three specific opportunities.
- 2
Pipeline baseline
We connect Search Console, GA4 and your CRM and record where organic leads, opportunities and revenue stand today.
- 3
Strategy and intent map
Every keyword is assigned to a buying stage and a page. You approve the 90-day plan before any work starts.
- 4
Build and publish
Technical fixes, new and rewritten pages, digital PR. Work ships every month, in your CMS or as developer tickets.
- 5
Report and reallocate
A monthly pipeline report and a review call. What produces opportunities gets more budget; what does not gets cut.
Proof
How we measure pipeline from organic search
We are a new agency and have no client case study we are allowed to publish yet. So instead of a borrowed success story, here is exactly how results will be measured on your account, and what a published case study will contain once a client approves one.
Measurement method, not a case studyWhat the monthly report tracks
Method- Impressions for buyer termsGoogle Search Console
- Organic clicks to money pagesGoogle Search Console
- Leads: demos, trials, enquiriesGA4 key events
- Sales-qualified opportunitiesYour CRM
- Pipeline value from organicYour CRM
Metrics, data sources and what each one tells you
Impressions and clicks for buyer terms
Data source: Google Search Console
Whether the right pages are found for the terms buyers use
Positions for the agreed keyword set
Data source: Rank tracking, weekly
Progress on the terms in your intent map, not vanity terms
Leads from organic search
Data source: GA4 key events, after consent
Demo requests, trial sign-ups and enquiries that started in search
Sales-qualified opportunities
Data source: Your CRM (HubSpot, Salesforce or similar)
Which of those leads your sales team accepted
Pipeline value and closed revenue
Data source: Your CRM, matched on lead source
What organic search is worth in pounds, the number the board asks for
Mentions in AI answers
Data source: Monthly prompt checks in ChatGPT, Perplexity and AI Overviews
Whether you are cited when buyers ask an assistant instead of Google
This is our measurement method. It is not a client result.
Muhammad SalmanFounder and SEO strategist. Your strategy and your monthly report come from the same person. About us
The format every future case study follows is on the case studies page: client context, the constraint, what we did, real metrics with dates, and what we would do differently.
See what this would look like on your own numbers.
In the free audit we show which of these stages your site is losing buyers at today.
Who this is for
Who should invest in AI search visibility
B2B companies whose buyers research with AI assistants, which is now most of them.
A good fit
- SaaS and software companies in categories where buyers ask for “best tool for…”
- Professional services and specialist suppliers named in shortlist questions
- Companies that AI assistants describe inaccurately or not at all
- Teams already investing in SEO who want to measure the AI side
Probably not a fit
- Anyone wanting a guaranteed recommendation in ChatGPT
- Sites with no crawlable, indexable content yet: fix SEO first
Pricing
B2B SEO from £1,500/month, published
Three monthly SEO packages with a fixed scope. Monthly rolling, 30 days' notice, no setup fee. Most agencies in this market ask you to enquire before they name a price.
Foundation
from£1,500/month
For B2B companies with one product or service line that need the basics fixed and a first set of pages built for buyers.
Growth
Most chosenfrom£3,000/month
For B2B and SaaS teams that want organic search to become a steady source of demos, trials or enquiries.
Scale
from£5,500/month
For multi-product, multi-market or enterprise sites where SEO has to work across teams, templates and regions.
Not sure which package fits?
The free audit ends with a recommendation, including when the honest answer is the smallest package or none.
FAQ
AI search visibility: common questions
GEO, or generative engine optimisation, is the work of making a company visible and accurately described in answers from AI systems such as ChatGPT, Perplexity and Google's AI Overviews. It builds on SEO with answer-first content, consistent entity information, crawler access and mentions on the sources those systems cite.
Be retrievable and quotable. Make sure your pages rank and can be crawled, answer buyer questions clearly in the first lines, publish specific facts such as prices and timelines, keep your company described the same way everywhere, and earn mentions in the trade press and comparison articles assistants draw on.
No. AI assistants change their models and sources often, and nobody controls what they recommend. We commit to the work and to measuring it monthly with a fixed set of buyer questions, so you can see whether mentions and descriptions improve.
SEO aims to rank pages in search results. AEO, answer engine optimisation, aims to be the direct answer in featured snippets and voice or AI answers. GEO aims to be cited and described accurately by generative AI systems. In practice they share the same foundations and are best run as one programme.
Plan for three to six months before organic leads rise in a way your sales team notices, and six to twelve months for meaningful pipeline. Technical fixes and rewritten money pages can move sooner. New content on a site with little authority takes longer. We set the expected timeline for your site in the 90-day plan and do not promise a date we cannot control.
Our monthly SEO packages start from £1,500/month (Foundation), £3,000/month (Growth) and £5,500/month (Scale). Every price and what it includes is on the pricing page. There is no setup fee.
Free B2B SEO audit
Find out what organic search could add to your pipeline.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day