Case study · Client sites, anonymised
Technical clean-up across a six-site education group
An education group running six certification and training sites, each on its own domain, built on Squarespace and Thinkific. One site was large and established; two had almost no search traffic.
We reply within one working day.
Online education and certification (US) · Contracts 14 Jan to 31 Mar 2026
- 635 → 1,243: Clicks a day across the six sites, before vs during and just after the workdone
- 0.4 → 13: Clicks a day on the site that had almost no search trafficdone
- 50,000+: Site-audit errors fixed across six sites and subdomainsdone
The constraint
Six domains plus subdomains, two hosted platforms with limited technical control, and more than 50,000 errors reported by the client's site-audit tool.
What we did
- Fixed the 50,000+ errors reported by the client's site-audit tool across all six sites and their subdomains.
- Keyword research and competitor research for each site, then keyword optimisation on each site.
- Internal-linking research across the six sites.
- Site-structure fixes on two of the sites in a second contract (3 Feb to 31 Mar 2026).
| Site | Before | During and just after | Later | Average position |
|---|---|---|---|---|
| Clinical research education | 465 | 884 | 430 | 11.5 → 8.1 → 12.3 |
| Medical billing education | 58 | 169 | 168 | 14.7 → 9.3 → 11.6 |
| Nutrition and health coaching | 28 | 96 | 43 | 17.8 → 9.2 → 15.4 |
| Medical office management | 82 | 87 | 38 | 17.3 → 12.8 → 21.8 |
| Project management certification | 0.4 | 6.2 | 13 | 29.9 → 12.5 → 14.1 |
| Cybersecurity management | 0.6 | 1.0 | 2.5 | 10 → 32.1 → 30.1 |
Periods: before 1 Aug 2025 to 13 Jan 2026; during and just after 14 Jan to 31 May 2026; later 1 Jun to 28 Oct 2026. Clicks a day = total clicks ÷ days in the period, so periods of different length compare fairly. Source: Google Search Console, web search, read 1 November 2026.
Search Console
The charts behind the numbers
Screenshots of the Search Console Performance report, cropped so the domain and property name do not show. Nothing else is edited.
What we can claim and what we would change
“Amazing to work with very fast will be utilizing again for future tasks across 6 domains got 2 domains that were not ranking for over a year to rank. We've worked with over 30 different SEO specialists over the past decade and he is in the top percentile”
More case studies
- Client site, anonymisedFrom 13 to 1,602 clicks: a certification site that was not rankingAlmost no search clicks, then a climb that kept going after the contract ended: 13 to 1,602 clicks over matching four-month windows.
- Client site, anonymisedError clean-up and keywords: 1,292 to 6,323 clicks a monthFrom 54 to 180 clicks a day, and still three times the starting level six months after the contract ended.
- Client site, anonymisedNutrition coaching training site: 286 to 3,228 clicks a monthClicks from 286 to 3,228 a month and impressions from 133K to 985K, with an open account of the fall that came later.
- Client site, anonymisedTechnical SEO for a large education site: 29,002 clicks in its best monthThe group's largest site: 34.2M impressions in 15 months and a best month of 29,002 clicks.
- Client site, anonymisedWebsite rebuild for a private clinic: 20+ treatment pages and 131 old postsMore than 20 treatment pages rebuilt and 131 old posts removed with redirects, with every figure, including the weak ones.
- Our own siteFrom 30 to 4.95K clicks a month on a new tool siteA new domain with no links, from 30 to 4.95K clicks a month in two months.
- Our own siteA government-benefits information site: 20 to 587 clicks a monthAuthor schema, FAQ markup and a Search Console-led plan took a new site from 20 to 587 clicks a month.
- Our own siteFixing an indexing gap on a new tool siteInternal links and a staged indexing plan lifted a stalled site from 26 to 47 indexed pages.
Free B2B SEO audit
See what the same method finds on your site.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day