B2B SEO consultant
A B2B SEO consultant for teams that do the work in-house
Senior direction without a full retainer: strategy, audits, migration planning and coaching for B2B and SaaS marketing teams that already have writers and developers.
We reply within one working day.
- from, per month, published
- £1,500
- notice, monthly rolling
- 30 days
- for the 20-minute audit
- £0
A typical consulting engagement
- 01Free audit and scoping call
- 02Strategy day with your team
- 03Written plan and briefs
- 04Monthly check-in and review
Client logos appear here once clients approve them. Until then, the tools your reports are built on:
- Search Console
- Google Analytics 4
- HubSpot
- Salesforce
- Ahrefs
- Semrush
The basics
What a B2B SEO consultant does, and how it differs from B2C consulting
A B2B SEO consultant gives your team the plan, the priorities and the second opinion. Your people do the building. It is the right model when capacity is not the problem but direction is.
Consulting for a consumer brand is mostly about scale: thousands of product pages, seasonal demand, merchandising. Consulting for a B2B company is about precision. There may be forty search terms that matter, each tied to a product line and a stage in a long sale, and the job is choosing the right ones and making sure sales and marketing agree on what a good lead is. The wider contrast is on B2B SEO vs B2C SEO.
Consultant, fractional SEO lead or agency?
| Model | What you get | Best when |
|---|---|---|
| Consulting day | One focused day: a workshop, a review or a migration plan | You have a specific decision to make |
| Fractional SEO lead | A set number of days each month, embedded in your team | You need ongoing direction but not delivery |
| Agency retainer | Strategy plus the writing, technical tickets and link work | You lack the capacity to deliver the plan |
We offer all three and will say which one fits. A SaaS SEO consultant arrangement, for example, often suits product-led teams with strong writers who need help choosing comparison and integration pages. If the audit shows the gap is delivery, we will point you to a B2B SEO services retainer instead.
What's included
What B2B SEO consulting covers
Six kinds of work, bought by the day or as a monthly allocation.
Strategy workshops
A working day with marketing and sales that ends with a keyword and intent map and a 90-day priority list.
Audits and second opinions
An independent review of your site, your plan or another agency's work, with clear recommendations.
Migration planning
Redirect maps, launch checklists and post-launch monitoring for replatforms and domain changes.
Content briefs
Briefs your writers can follow: the query, the reader, the structure, the proof needed and internal links.
Team coaching
Training for marketers and developers on the parts of SEO they own, using your site as the example.
Reporting set-up
GA4 events, CRM lead-source fields and a report template that shows pipeline from organic search.
Not sure whether you need a consultant or an agency?
The free audit ends with an honest answer to exactly that question.
Process
How a consulting engagement starts
The same five steps as a retainer, compressed, with your team doing the building.
- 1
Free audit
A 20-minute review of your site, your competitors and your buyers' search terms. You get three specific opportunities.
- 2
Pipeline baseline
We connect Search Console, GA4 and your CRM and record where organic leads, opportunities and revenue stand today.
- 3
Strategy and intent map
Every keyword is assigned to a buying stage and a page. You approve the 90-day plan before any work starts.
- 4
Build and publish
Technical fixes, new and rewritten pages, digital PR. Work ships every month, in your CMS or as developer tickets.
- 5
Report and reallocate
A monthly pipeline report and a review call. What produces opportunities gets more budget; what does not gets cut.
Proof
How we measure pipeline from organic search
We are a new agency and have no client case study we are allowed to publish yet. So instead of a borrowed success story, here is exactly how results will be measured on your account, and what a published case study will contain once a client approves one.
Measurement method, not a case studyThe format every future case study follows is on the case studies page: client context, the constraint, what we did, real metrics with dates, and what we would do differently.
Muhammad SalmanFounder and SEO strategist. Your strategy and your monthly report come from the same person. About us
What the monthly report tracks
Method- Impressions for buyer termsGoogle Search Console
- Organic clicks to money pagesGoogle Search Console
- Leads: demos, trials, enquiriesGA4 key events
- Sales-qualified opportunitiesYour CRM
- Pipeline value from organicYour CRM
| Metric | Data source | What it tells you |
|---|---|---|
| Impressions and clicks for buyer terms | Google Search Console | Whether the right pages are found for the terms buyers use |
| Positions for the agreed keyword set | Rank tracking, weekly | Progress on the terms in your intent map, not vanity terms |
| Leads from organic search | GA4 key events, after consent | Demo requests, trial sign-ups and enquiries that started in search |
| Sales-qualified opportunities | Your CRM (HubSpot, Salesforce or similar) | Which of those leads your sales team accepted |
| Pipeline value and closed revenue | Your CRM, matched on lead source | What organic search is worth in pounds, the number the board asks for |
| Mentions in AI answers | Monthly prompt checks in ChatGPT, Perplexity and AI Overviews | Whether you are cited when buyers ask an assistant instead of Google |
See what this would look like on your own numbers.
In the free audit we show which of these stages your site is losing buyers at today.
Who this is for
Who should hire a B2B SEO consultant
Consulting works when you have people who can execute and need someone senior to point them the right way.
A good fit
- In-house teams with writers and developers but no SEO lead
- Companies planning a migration, rebrand or new market launch
- Marketing directors who want an independent check on their agency
- SaaS teams deciding which page types to build next
Probably not a fit
- Teams with no capacity to implement recommendations
- Anyone who wants the work done for them: choose a retainer
- Projects that need a report to justify a decision already made
Pricing
B2B SEO from £1,500/month, published
Three monthly SEO packages with a fixed scope. Monthly rolling, 30 days' notice, no setup fee. Most agencies in this market ask you to enquire before they name a price.
Foundation
from£1,500/month
For B2B companies with one product or service line that need the basics fixed and a first set of pages built for buyers.
Growth
Most chosenfrom£3,000/month
For B2B and SaaS teams that want organic search to become a steady source of demos, trials or enquiries.
Scale
from£5,500/month
For multi-product, multi-market or enterprise sites where SEO has to work across teams, templates and regions.
Not sure which package fits?
The free audit ends with a recommendation, including when the honest answer is the smallest package or none.
FAQ
B2B SEO consultant: questions buyers ask
A consulting day is priced from £900. A fractional arrangement is quoted by the number of days a month. Full retainers start from £1,500/month. All prices are on the pricing page.
Fractional SEO means a senior SEO lead works with your team for a fixed number of days each month instead of full time. They set strategy, review work, brief writers and developers, and join planning meetings, at a fraction of a full-time salary.
Yes. SaaS teams are among the most common users of the consulting model, because they usually have capable writers and engineers and need direction on comparison, integration and category pages. More on the SaaS SEO agency page.
Most of our work is designed for that. Your team owns the brand, the product knowledge and the CMS. We bring the search strategy, the technical work, briefs your writers can follow and the reporting. Some teams use us for everything, others only for strategy and links. The split is agreed in the plan.
Yes. We regularly expect to sit next to a PPC, PR or web agency. We agree who owns what at the start, share the keyword and intent map so paid and organic do not bid against each other, and write developer tickets your web agency can action.
No. Nobody controls Google's results, and an agency that guarantees a position is either targeting terms nobody searches or not telling you the truth. What we commit to is the work in the plan, the reporting, and a contract you can leave with 30 days' notice if the numbers do not move.
Once a month you get a report built from Search Console, GA4 and your CRM: organic leads, opportunities, pipeline value, the pages and terms behind them, what we shipped and what is next. It comes with a review call. You keep access to every data source, so you can check any number yourself.
Free B2B SEO audit
Find out what organic search could add to your pipeline.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day