SaaS SEO agency
The SaaS SEO agency for B2B software teams
SaaS SEO services built around how software is bought: problem searches, comparisons, integrations and a trial or demo. Reported in sign-ups, opportunities and pipeline.
We reply within one working day.
- from, per month, published
- £1,500
- notice, monthly rolling
- 30 days
- for the 20-minute audit
- £0
- how to …
- … template
- … checklist
- … software
- … for teams
- … pricing
- X vs Y
- X alternatives
- best … tools
Client logos appear here once clients approve them. Until then, the tools your reports are built on:
- Search Console
- Google Analytics 4
- HubSpot
- Salesforce
- Ahrefs
- Semrush
The basics
What B2B SaaS SEO is, and how it differs from B2C SEO
SaaS SEO is search optimisation for subscription software: getting found by people who have the problem your product solves, at each stage between first noticing it and choosing a tool.
B2B SaaS SEO differs from consumer SEO in three ways. The buyer is usually a team, not a person. The conversion is a trial, a demo or a pricing-page visit, not a purchase. And the value arrives over months of subscription, so a single well-matched sign-up can be worth more than a thousand casual visits.
The four kinds of search a SaaS buyer makes
| Stage | What they search | The page that answers it |
|---|---|---|
| Problem aware | How to do the job your product does, or a template for it | Guides, templates and free tools |
| Solution aware | The software category, often with a team size or industry | Category, use-case and industry pages |
| Comparing | Alternatives, X vs Y, best tools, reviews | Comparison and alternatives pages |
| Deciding | Pricing, integrations, security, your brand name | Pricing, integration and trust pages |
Most SaaS sites over-invest in the first row and neglect the last two. Blog traffic climbs, sign-ups do not. SEO for SaaS that produces revenue works backwards from the decision: pricing, integrations and comparison pages first, then category pages, then the guides that feed them.
Product-led or sales-led changes the plan
If buyers can start a free trial themselves, the site has to convert without a salesperson, and we measure activation as well as sign-up. If you sell by demo to larger accounts, fewer visitors matter more, and content has to equip a champion to persuade colleagues. We ask which you are in the audit, because the keyword set, the pages and the reporting all follow from it. The wider differences are on B2B SEO vs B2C SEO.
What's included
What our SaaS SEO services include
The page types and technical work that software sites need and general agencies often miss.
Category and use-case pages
The pages that rank for your software category, by team, role, industry and job to be done.
Comparison and alternatives
Fair, specific X vs Y and alternatives pages for the moment a buyer has a shortlist open.
Integration pages
One page per integration that matters, built to rank for the pairing and to explain what it does.
JavaScript and app-shell SEO
Rendering, routing and indexing fixes for marketing sites built on React, Next.js or similar frameworks.
Docs and help-centre SEO
Keeping documentation indexable and useful without letting it outrank the pages that sell.
Product-led content
Guides and templates that solve the problem and show the product doing it, written with your product team.
AI-search visibility
Checks of how AI assistants answer “best tool for…” in your category, and the work to be included.
Sign-up and pipeline reporting
Organic trials, demos, activated accounts and pipeline value, matched to your CRM or product analytics.
Which pages is your SaaS site missing?
The free audit compares your comparison, integration and category pages with the competitors that outrank you.
Process
How we work as your SaaS SEO company
The same five steps as every account, with SaaS metrics in the baseline.
- 1
Free audit
A 20-minute review of your site, your competitors and your buyers' search terms. You get three specific opportunities.
- 2
Pipeline baseline
We connect Search Console, GA4 and your CRM and record where organic leads, opportunities and revenue stand today.
- 3
Strategy and intent map
Every keyword is assigned to a buying stage and a page. You approve the 90-day plan before any work starts.
- 4
Build and publish
Technical fixes, new and rewritten pages, digital PR. Work ships every month, in your CMS or as developer tickets.
- 5
Report and reallocate
A monthly pipeline report and a review call. What produces opportunities gets more budget; what does not gets cut.
Proof
How we measure pipeline from organic search
We are a new agency and have no client case study we are allowed to publish yet. So instead of a borrowed success story, here is exactly how results will be measured on your account, and what a published case study will contain once a client approves one.
Measurement method, not a case studyThe format every future case study follows is on the case studies page: client context, the constraint, what we did, real metrics with dates, and what we would do differently.
Muhammad SalmanFounder and SEO strategist. Your strategy and your monthly report come from the same person. About us
What the monthly report tracks
Method- Impressions for buyer termsGoogle Search Console
- Organic clicks to money pagesGoogle Search Console
- Leads: demos, trials, enquiriesGA4 key events
- Sales-qualified opportunitiesYour CRM
- Pipeline value from organicYour CRM
| Metric | Data source | What it tells you |
|---|---|---|
| Impressions and clicks for buyer terms | Google Search Console | Whether the right pages are found for the terms buyers use |
| Positions for the agreed keyword set | Rank tracking, weekly | Progress on the terms in your intent map, not vanity terms |
| Leads from organic search | GA4 key events, after consent | Demo requests, trial sign-ups and enquiries that started in search |
| Sales-qualified opportunities | Your CRM (HubSpot, Salesforce or similar) | Which of those leads your sales team accepted |
| Pipeline value and closed revenue | Your CRM, matched on lead source | What organic search is worth in pounds, the number the board asks for |
| Mentions in AI answers | Monthly prompt checks in ChatGPT, Perplexity and AI Overviews | Whether you are cited when buyers ask an assistant instead of Google |
See what this would look like on your own numbers.
In the free audit we show which of these stages your site is losing buyers at today.
Who this is for
Who our B2B SaaS SEO agency is for
Software companies with a product in market and a reason to care where the next sign-up comes from.
A good fit
- B2B SaaS companies past product-market fit, from seed to scale-up
- Product-led teams that need more qualified trials, not more blog readers
- Sales-led teams that need organic demos from the right company size
- Software firms entering the US from the UK, or the UK from the US
- Marketing leads whose paid cost per sign-up keeps climbing
Probably not a fit
- Pre-launch products with nothing to sign up for yet
- Consumer apps: the search behaviour and economics are different
- Teams that cannot change the marketing site without a six-month release cycle
- Anyone wanting hundreds of AI-written articles a month
Pricing
B2B SEO from £1,500/month, published
Three monthly SEO packages with a fixed scope. Monthly rolling, 30 days' notice, no setup fee. Most agencies in this market ask you to enquire before they name a price.
Foundation
from£1,500/month
For B2B companies with one product or service line that need the basics fixed and a first set of pages built for buyers.
Growth
Most chosenfrom£3,000/month
For B2B and SaaS teams that want organic search to become a steady source of demos, trials or enquiries.
Scale
from£5,500/month
For multi-product, multi-market or enterprise sites where SEO has to work across teams, templates and regions.
Not sure which package fits?
The free audit ends with a recommendation, including when the honest answer is the smallest package or none.
FAQ
SaaS SEO: questions software teams ask
It plans and builds the pages a software buyer looks for: category, use-case, comparison, alternatives, integration and pricing pages, plus the guides that lead to them. It fixes the technical issues common on JavaScript-heavy sites, earns links, and reports organic sign-ups, demos and pipeline instead of traffic alone.
The conversion is usually self-serve, the product changes monthly, and buyers compare tools side by side before they talk to anyone. So SaaS SEO leans harder on comparison and integration pages, has to keep up with product releases, and measures activation and recurring revenue, not just enquiries.
Our SaaS SEO services use the same published packages as the rest of our work: from £1,500/month (Foundation), £3,000/month (Growth) and £5,500/month (Scale). Most SaaS teams with a content gap to close start on Growth. Details are on the pricing page.
Plan for three to six months before organic leads rise in a way your sales team notices, and six to twelve months for meaningful pipeline. Technical fixes and rewritten money pages can move sooner. New content on a site with little authority takes longer. We set the expected timeline for your site in the 90-day plan and do not promise a date we cannot control.
Yes. If you have writers and developers in-house and need senior direction, a consulting day or a fractional arrangement often fits better than a retainer. See the B2B SEO consultant page.
No. Nobody controls Google's results, and an agency that guarantees a position is either targeting terms nobody searches or not telling you the truth. What we commit to is the work in the plan, the reporting, and a contract you can leave with 30 days' notice if the numbers do not move.
By following a search visit through to revenue. GA4 records the lead, your CRM records what happened to it, and the monthly report shows organic leads, sales-qualified opportunities, pipeline value and closed revenue against what you paid us. If your CRM cannot store the lead source yet, fixing that is part of month one.
Yes, if you have a product people already pay for and a site you can change. The Foundation package from £1,500/month is built for that stage. If you are pre-product or have no budget for content, we will tell you in the audit that SEO should wait. See SEO for startups.
Buyers now ask ChatGPT, Perplexity and Google's AI Overviews for supplier shortlists. Being cited there depends on the same foundations as SEO, plus clear entity information, quotable facts and mentions on the sites these systems draw from. AI-search visibility (GEO) checks are included from the Growth package up.
Yes. The UK is our primary market and the US our second. For companies selling into both we plan UK and US keyword sets separately, because volumes, competition and spelling differ, and handle hreflang where you run regional sites. Prices are quoted in pounds sterling.
Free B2B SEO audit
Find out what organic search could add to your pipeline.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day