Case study · Client site, anonymised
From 13 to 1,602 clicks: a certification site that was not ranking
A US education group runs six certification and training sites, each on its own domain, built on Squarespace and Thinkific. The engagement ran through Upwork, with contracts from 14 Jan to 31 Mar 2026. This site sells project management certificates and was the smallest in the group.
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Training and certification (US) · Contract Jan to Mar 2026
- 13 → 1,602: Clicks, Aug to Nov 2025 vs Jun to Sep 2026 (122 days each)done
- 885 → 178,538: Impressions a month, Aug 2025 vs Aug 2026done
- 458: Clicks in Aug 2026, five months after the contract ended, the best month so fardone
The constraint
The site barely appeared in Google: 13 clicks in four months. The group's audit tool reported more than 50,000 errors, and the pages were not aligned with the searches buyers make.
What we did
- Fixed the 50,000+ errors the client's site-audit tool reported across all six sites and their subdomains.
- Keyword and competitor research for each site, then keyword optimisation of titles, headings and copy.
- Internal-linking research and a new linking plan across the six sites.
- Site-structure fixes on two of the six sites in a second contract (3 Feb to 31 Mar 2026).
| Period | Dates | Clicks | Impressions | Average position |
|---|---|---|---|---|
| Before | 1 Aug to 30 Nov 2025 | 13 | 1,505 | 40.1 |
| After the contract | 1 Jun to 30 Sep 2026 | 1,602 | 603K | 13.9 |
Source: Google Search Console, web search, read 1 November 2026.
Search Console
The chart behind the numbers
Screenshots of the Search Console Performance report, cropped so the domain and property name do not show. Nothing else is edited.
What we can claim and what we would change
“Amazing to work with very fast will be utilizing again for future tasks across 6 domains got 2 domains that were not ranking for over a year to rank. We've worked with over 30 different SEO specialists over the past decade and he is in the top percentile”
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Free B2B SEO audit
See what the same method finds on your site.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
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Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
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- We reply within one working day