Case study · Client site, anonymised
Nutrition coaching training site: 286 to 3,228 clicks a month
A US education group runs six certification and training sites, each on its own domain, built on Squarespace and Thinkific. The engagement ran through Upwork, with contracts from 14 Jan to 31 Mar 2026. This site sells nutrition and health coaching certificates.
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Nutrition and health coaching training (US) · Contract Jan to Mar 2026
- 286 → 3,228: Clicks a month, Aug 2025 vs Mar 2026done
- 133K → 985K: Impressions a month, Aug 2025 vs Apr 2026done
- 26 → 101: Clicks a day, before vs Feb to Apr 2026done
The constraint
Little search traffic on a topic with strong demand, many reported technical errors, and course pages that barely showed for the searches people make.
What we did
- Fixed the 50,000+ errors the client's site-audit tool reported across all six sites and their subdomains.
- Keyword and competitor research for each site, then keyword optimisation of titles, headings and copy.
- Internal-linking research and a new linking plan across the six sites.
- Site-structure fixes on two of the six sites in a second contract (3 Feb to 31 Mar 2026).
| Period | Dates | Clicks | Impressions | Average position |
|---|---|---|---|---|
| Before | 1 Aug to 31 Dec 2025 | 3,917 | 997K | 19.3 |
| Strongest period | 1 Feb to 30 Apr 2026 | 8,993 | 2.46M | 8.4 |
| Later | 1 Jul to 30 Sep 2026 | 3,693 | 1.03M | 16.4 |
Source: Google Search Console, web search, read 1 November 2026.
Search Console
The chart behind the numbers
Screenshots of the Search Console Performance report, cropped so the domain and property name do not show. Nothing else is edited.
What we can claim and what we would change
“Amazing to work with very fast will be utilizing again for future tasks across 6 domains got 2 domains that were not ranking for over a year to rank. We've worked with over 30 different SEO specialists over the past decade and he is in the top percentile”
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The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
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Muhammad Salman
Founder and SEO strategist
- Phone
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- United Kingdom and United States, remotely
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