B2B SEO services
B2B SEO services that build pipeline, not just rankings
We are a B2B SEO company for firms that sell to other businesses in the UK and the US. One strategy, built around how your buyers search, reported in leads, opportunities and revenue.
We reply within one working day.
- from, per month, published
- £1,500
- notice, monthly rolling
- 30 days
- for the 20-minute audit
- £0
From search to pipeline
Method- Buyer searches a problemSearch Console
- Lands on a page built for itSearch Console
- Books a demo or enquiresGA4
- Becomes an opportunityYour CRM
- Pipeline valueYour CRM
Client logos appear here once clients approve them. Until then, the tools your reports are built on:
- Search Console
- Google Analytics 4
- HubSpot
- Salesforce
- Ahrefs
- Semrush
The basics
What B2B SEO is, and how it differs from B2C
B2B SEO is the work of making a company that sells to other businesses visible in search at the moments a buying group researches a problem, compares suppliers and checks a shortlist.
The mechanics are the same as any SEO: pages search engines can crawl, content that answers the query, and links that show others trust you. What changes is everything around them. A consumer buys trainers in one visit. A finance director, an IT lead and a head of operations take four months to choose a platform, and each of them searches something different along the way.
| B2B SEO | B2C SEO | |
|---|---|---|
| Buying cycle | Weeks to many months, several decision-makers | Minutes to days, usually one person |
| Keyword intent | Low volume, specific, often jargon and problem-led | High volume, product and price-led |
| Content depth | Detailed pages for each role and buying stage | Short product and category pages |
| Sales alignment | Leads pass to a sales team, so SEO and sales must agree on quality | The website usually completes the sale |
| Measurement | Leads, opportunities, pipeline value, revenue | Transactions and basket value |
Why a B2B SEO strategy starts with the sales team
A term with 170 searches a month looks worthless in a consumer keyword tool. In B2B, if each of those searchers controls a five-figure contract, it can be the most valuable page on the site. That is why our B2B SEO strategy begins with your sales calls, lost-deal notes and CRM data, not with a volume report. We ask which questions buyers raise before they sign, then map each one to a search term and a page. Read the full B2B SEO vs B2C SEO comparison for the detail.
It is also why rankings alone are the wrong scoreboard. A page can rank first and send only students and job seekers. We report what search contributes to pipeline, using the method set out further down this page.
What's included
What our B2B SEO services include
Eight workstreams. Which ones you get each month depends on your package and on what the audit finds, never on a fixed checklist.
B2B SEO strategy
A 90-day plan built from sales conversations, CRM data and keyword research, with every term assigned to a buying stage and a page.
Technical SEO
Crawling, indexing, site speed, structured data and JavaScript rendering, written up as tickets your developers can pick up.
Keyword and intent mapping
Problem, solution, comparison and brand terms for each product line and each role in the buying group, for the UK and the US.
Money-page optimisation
Service, product, industry and comparison pages rewritten so they rank and so a buyer knows what to do next.
B2B content
Articles, guides and comparison pages written with your subject experts, so they hold up when a specialist reads them.
Digital PR and links
Editorial links earned with original data and expert comment in the trade publications your buyers read.
AI-search visibility
Monthly checks of how ChatGPT, Perplexity and AI Overviews describe you, and the entity and content work to improve it.
Pipeline reporting
Search Console, GA4 and your CRM joined into one monthly report: leads, opportunities, pipeline value and revenue from organic.
Want to know which of these your site needs first?
The free audit names the three workstreams that would move your pipeline soonest.
Process
How our B2B SEO services run, in five steps
Every step ends with something you can read, check and say no to.
- 1
Free audit
A 20-minute review of your site, your competitors and your buyers' search terms. You get three specific opportunities.
- 2
Pipeline baseline
We connect Search Console, GA4 and your CRM and record where organic leads, opportunities and revenue stand today.
- 3
Strategy and intent map
Every keyword is assigned to a buying stage and a page. You approve the 90-day plan before any work starts.
- 4
Build and publish
Technical fixes, new and rewritten pages, digital PR. Work ships every month, in your CMS or as developer tickets.
- 5
Report and reallocate
A monthly pipeline report and a review call. What produces opportunities gets more budget; what does not gets cut.
Proof
How we measure pipeline from organic search
We are a new agency and have no client case study we are allowed to publish yet. So instead of a borrowed success story, here is exactly how results will be measured on your account, and what a published case study will contain once a client approves one.
Measurement method, not a case studyThe format every future case study follows is on the case studies page: client context, the constraint, what we did, real metrics with dates, and what we would do differently.
Muhammad SalmanFounder and SEO strategist. Your strategy and your monthly report come from the same person. About us
What the monthly report tracks
Method- Impressions for buyer termsGoogle Search Console
- Organic clicks to money pagesGoogle Search Console
- Leads: demos, trials, enquiriesGA4 key events
- Sales-qualified opportunitiesYour CRM
- Pipeline value from organicYour CRM
| Metric | Data source | What it tells you |
|---|---|---|
| Impressions and clicks for buyer terms | Google Search Console | Whether the right pages are found for the terms buyers use |
| Positions for the agreed keyword set | Rank tracking, weekly | Progress on the terms in your intent map, not vanity terms |
| Leads from organic search | GA4 key events, after consent | Demo requests, trial sign-ups and enquiries that started in search |
| Sales-qualified opportunities | Your CRM (HubSpot, Salesforce or similar) | Which of those leads your sales team accepted |
| Pipeline value and closed revenue | Your CRM, matched on lead source | What organic search is worth in pounds, the number the board asks for |
| Mentions in AI answers | Monthly prompt checks in ChatGPT, Perplexity and AI Overviews | Whether you are cited when buyers ask an assistant instead of Google |
See what this would look like on your own numbers.
In the free audit we show which of these stages your site is losing buyers at today.
Who this is for
Who these B2B SEO services are for
We only work with companies that sell to other businesses. That focus is the reason the strategy, the content and the reporting fit.
A good fit
- B2B and SaaS companies with a sales team or a demo, trial or enquiry step
- Marketing leads who have to show pipeline, not traffic, to a board
- Founders whose paid acquisition costs keep rising
- Firms with a considered sale: contracts worth thousands, not tens
- Teams that can give us access to a subject expert for an hour a month
Probably not a fit
- Consumer ecommerce and local trades: a B2C or local SEO specialist will serve you better
- Anyone who needs a guaranteed position by a fixed date
- Sites that cannot be changed for the next six months
- Companies looking for the cheapest possible link package
Pricing
B2B SEO from £1,500/month, published
Three monthly SEO packages with a fixed scope. Monthly rolling, 30 days' notice, no setup fee. Most agencies in this market ask you to enquire before they name a price.
Foundation
from£1,500/month
For B2B companies with one product or service line that need the basics fixed and a first set of pages built for buyers.
Growth
Most chosenfrom£3,000/month
For B2B and SaaS teams that want organic search to become a steady source of demos, trials or enquiries.
Scale
from£5,500/month
For multi-product, multi-market or enterprise sites where SEO has to work across teams, templates and regions.
Not sure which package fits?
The free audit ends with a recommendation, including when the honest answer is the smallest package or none.
FAQ
B2B SEO services: questions buyers ask
B2B buyers search in smaller numbers, take months to decide and rarely decide alone. So B2B SEO targets low-volume, high-intent terms, builds content for every person in the buying group and measures pipeline instead of transactions. The full comparison is on our B2B SEO vs B2C SEO page.
Plan for three to six months before organic leads rise in a way your sales team notices, and six to twelve months for meaningful pipeline. Technical fixes and rewritten money pages can move sooner. New content on a site with little authority takes longer. We set the expected timeline for your site in the 90-day plan and do not promise a date we cannot control.
By following a search visit through to revenue. GA4 records the lead, your CRM records what happened to it, and the monthly report shows organic leads, sales-qualified opportunities, pipeline value and closed revenue against what you paid us. If your CRM cannot store the lead source yet, fixing that is part of month one.
Our monthly SEO packages start from £1,500/month (Foundation), £3,000/month (Growth) and £5,500/month (Scale). Every price and what it includes is on the pricing page. There is no setup fee.
No. Nobody controls Google's results, and an agency that guarantees a position is either targeting terms nobody searches or not telling you the truth. What we commit to is the work in the plan, the reporting, and a contract you can leave with 30 days' notice if the numbers do not move.
A baseline of where organic leads and pipeline stand today, a keyword and intent map by product line and buying stage, a prioritised list of technical fixes, a content plan for the next 90 days, a link plan, and the targets we will report against. You approve it before work starts, and it is revised every quarter.
Most of our work is designed for that. Your team owns the brand, the product knowledge and the CMS. We bring the search strategy, the technical work, briefs your writers can follow and the reporting. Some teams use us for everything, others only for strategy and links. The split is agreed in the plan.
Yes. We regularly expect to sit next to a PPC, PR or web agency. We agree who owns what at the start, share the keyword and intent map so paid and organic do not bid against each other, and write developer tickets your web agency can action.
Buyers now ask ChatGPT, Perplexity and Google's AI Overviews for supplier shortlists. Being cited there depends on the same foundations as SEO, plus clear entity information, quotable facts and mentions on the sites these systems draw from. AI-search visibility (GEO) checks are included from the Growth package up.
Monthly rolling, with 30 days' notice. There is no minimum term and no setup fee. Everything we build on your site, and every document we produce, stays yours if you leave.
Free B2B SEO audit
Find out what organic search could add to your pipeline.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day