SEO for startups
SEO for startups that sell to other businesses
The few things an early-stage tech or software company should do in search first, in order, without paying for an enterprise programme it does not need yet.
We reply within one working day.
- from, per month, published
- £1,500
- notice, monthly rolling
- 30 days
- for the 20-minute audit
- £0
First 90 days
Checklist- Site can be crawled and indexeddone
- Conversion tracking in placedone
- Five money pages rewrittenreview
- Comparison pages publishedopen
- First trade-press linksopen
Client logos appear here once clients approve them. Until then, the tools your reports are built on:
- Search Console
- Google Analytics 4
- HubSpot
- Salesforce
- Ahrefs
- Semrush
The basics
What SEO for B2B startups involves, and how it differs from B2C
SEO for startups is about sequence. With little budget, a young domain and a product that changes every month, the question is not what could be done but what to do first.
A consumer startup can sometimes grow on viral content and large search volumes. A B2B startup rarely has either. Its market may be a few thousand companies, and its buyers search specific, low-volume terms. That is good news: you do not need a hundred articles, you need a dozen of the right pages. The general differences are on B2B SEO vs B2C SEO.
What to do first, and what to leave
| Do first | Do later | Skip for now |
|---|---|---|
| Make sure the site can be crawled and indexed | A full topic-cluster content programme | Large link-buying or guest-post packages |
| Track sign-ups, demos and enquiries properly | Digital PR campaigns | Daily blog posts |
| Write clear product, use-case and pricing pages | International versions | Chasing high-volume head terms |
| Publish two or three comparison or alternatives pages | Programmatic pages at scale | Complex technical projects with no clear gain |
SEO for tech companies and SEO for software companies share one trap: the marketing site is built by product engineers in a JavaScript framework, and nobody checks whether search engines can read it. That check is the first thing we do. If you are a SaaS business, the SaaS SEO agency page goes deeper on page types.
What's included
What startup SEO includes
The Foundation package, shaped for an early-stage company.
Technical foundations
Indexing, rendering, speed and structure checked and fixed, especially on JavaScript-built sites.
Tracking that survives growth
GA4 events and CRM lead-source fields set up once, properly, before the data is needed.
Positioning-led keyword map
Thirty terms that match what you sell today, not the category you hope to own in five years.
Core money pages
Product, use-case and pricing pages rewritten so a buyer understands the offer in ten seconds.
First comparison pages
Honest alternatives and X vs Y pages: the quickest way for a newcomer to appear in buying searches.
A plan you can grow into
A roadmap for what to add after each funding or revenue milestone.
Is it too early for SEO at your startup?
The free audit gives you a straight answer, and it is sometimes yes.
Process
How startup SEO gets going
The same five steps, kept light.
- 1
Free audit
A 20-minute review of your site, your competitors and your buyers' search terms. You get three specific opportunities.
- 2
Pipeline baseline
We connect Search Console, GA4 and your CRM and record where organic leads, opportunities and revenue stand today.
- 3
Strategy and intent map
Every keyword is assigned to a buying stage and a page. You approve the 90-day plan before any work starts.
- 4
Build and publish
Technical fixes, new and rewritten pages, digital PR. Work ships every month, in your CMS or as developer tickets.
- 5
Report and reallocate
A monthly pipeline report and a review call. What produces opportunities gets more budget; what does not gets cut.
Proof
How we measure pipeline from organic search
We are a new agency and have no client case study we are allowed to publish yet. So instead of a borrowed success story, here is exactly how results will be measured on your account, and what a published case study will contain once a client approves one.
Measurement method, not a case studyThe format every future case study follows is on the case studies page: client context, the constraint, what we did, real metrics with dates, and what we would do differently.
Muhammad SalmanFounder and SEO strategist. Your strategy and your monthly report come from the same person. About us
What the monthly report tracks
Method- Impressions for buyer termsGoogle Search Console
- Organic clicks to money pagesGoogle Search Console
- Leads: demos, trials, enquiriesGA4 key events
- Sales-qualified opportunitiesYour CRM
- Pipeline value from organicYour CRM
| Metric | Data source | What it tells you |
|---|---|---|
| Impressions and clicks for buyer terms | Google Search Console | Whether the right pages are found for the terms buyers use |
| Positions for the agreed keyword set | Rank tracking, weekly | Progress on the terms in your intent map, not vanity terms |
| Leads from organic search | GA4 key events, after consent | Demo requests, trial sign-ups and enquiries that started in search |
| Sales-qualified opportunities | Your CRM (HubSpot, Salesforce or similar) | Which of those leads your sales team accepted |
| Pipeline value and closed revenue | Your CRM, matched on lead source | What organic search is worth in pounds, the number the board asks for |
| Mentions in AI answers | Monthly prompt checks in ChatGPT, Perplexity and AI Overviews | Whether you are cited when buyers ask an assistant instead of Google |
See what this would look like on your own numbers.
In the free audit we show which of these stages your site is losing buyers at today.
Who this is for
Which startups this is for
Stage matters more than size.
A good fit
- B2B startups with paying customers and a clear offer
- Tech and software companies from seed to Series A
- Founders who want one channel that keeps working when ad spend stops
- Teams with a developer who can ship website changes
Probably not a fit
- Pre-product or pre-revenue companies
- Startups needing pipeline within four weeks
- Consumer apps and marketplaces
Pricing
B2B SEO from £1,500/month, published
Three monthly SEO packages with a fixed scope. Monthly rolling, 30 days' notice, no setup fee. Most agencies in this market ask you to enquire before they name a price.
Foundation
from£1,500/month
For B2B companies with one product or service line that need the basics fixed and a first set of pages built for buyers.
Growth
Most chosenfrom£3,000/month
For B2B and SaaS teams that want organic search to become a steady source of demos, trials or enquiries.
Scale
from£5,500/month
For multi-product, multi-market or enterprise sites where SEO has to work across teams, templates and regions.
Not sure which package fits?
The free audit ends with a recommendation, including when the honest answer is the smallest package or none.
FAQ
SEO for startups: questions buyers ask
Yes, if you have a product people already pay for and a site you can change. The Foundation package from £1,500/month is built for that stage. If you are pre-product or have no budget for content, we will tell you in the audit that SEO should wait. See SEO for startups.
Enough to do the first things properly and no more. For most B2B startups that is our Foundation package from £1,500/month, or a one-off audit and a consulting day if you can implement in-house. See pricing.
Yes, if buyers search for what you sell and you can wait a few months for results. Pages built now keep producing leads without further spend, which paid ads do not. No, if you need customers this month or have not settled what you sell.
Our work for tech and software companies covers the same ground a specialist tech SEO agency would: JavaScript rendering, documentation and app-subdomain issues, plus the comparison, integration and use-case pages software buyers look for.
Plan for three to six months before organic leads rise in a way your sales team notices, and six to twelve months for meaningful pipeline. Technical fixes and rewritten money pages can move sooner. New content on a site with little authority takes longer. We set the expected timeline for your site in the 90-day plan and do not promise a date we cannot control.
No. Nobody controls Google's results, and an agency that guarantees a position is either targeting terms nobody searches or not telling you the truth. What we commit to is the work in the plan, the reporting, and a contract you can leave with 30 days' notice if the numbers do not move.
Monthly rolling, with 30 days' notice. There is no minimum term and no setup fee. Everything we build on your site, and every document we produce, stays yours if you leave.
Free B2B SEO audit
Find out what organic search could add to your pipeline.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day