How we work
Our B2B SEO process, from audit to pipeline
Five steps, each ending in something you can read, check and say no to. You approve the plan before any work starts.
We reply within one working day.
Process
Five steps, in order
The order is the point: measurement comes before strategy, and strategy before any page is written.
Free audit
A 20-minute review of your site, your competitors and your buyers' search terms. You get three specific opportunities.
Pipeline baseline
We connect Search Console, GA4 and your CRM and record where organic leads, opportunities and revenue stand today.
Strategy and intent map
Every keyword is assigned to a buying stage and a page. You approve the 90-day plan before any work starts.
Build and publish
Technical fixes, new and rewritten pages, digital PR. Work ships every month, in your CMS or as developer tickets.
Report and reallocate
A monthly pipeline report and a review call. What produces opportunities gets more budget; what does not gets cut.
Measurement that matters
How we measure pipeline from organic search
We are a new agency, so there is no named B2B client case study here yet. Our anonymised case studies, with Search Console figures, dates and charts, are on the case studies page. This is exactly how results will be measured on your account.
Measurement method, not a case studyWhat the monthly report tracks
Method- Impressions for buyer termsGoogle Search Console
- Organic clicks to money pagesGoogle Search Console
- Leads: demos, trials, enquiriesGA4 key events
- Sales-qualified opportunitiesYour CRM
- Pipeline value from organicYour CRM
Metrics, data sources and what each one tells you
| Metric | Data source | What it tells you |
|---|---|---|
| Impressions and clicks for buyer terms | Google Search Console | Whether the right pages are found for the terms buyers use |
| Positions for the agreed keyword set | Rank tracking, weekly | Progress on the terms in your intent map, not vanity terms |
| Leads from organic search | GA4 key events, after consent | Demo requests, trial sign-ups and enquiries that started in search |
| Sales-qualified opportunities | Your CRM (HubSpot, Salesforce or similar) | Which of those leads your sales team accepted |
| Pipeline value and closed revenue | Your CRM, matched on lead source | What organic search is worth in pounds, the number the board asks for |
| Mentions in AI answers | Monthly prompt checks in ChatGPT, Perplexity and AI Overviews | Whether you are cited when buyers ask an assistant instead of Google |
This is our measurement method. It is not a client result.
Nine anonymised case studies, including technical SEO and a website rebuild, are on the case studies page: the context, the constraint, what we did, Search Console figures with dates, what we cannot claim, and what we would do differently.
See what this would look like on your own numbers.
In the free audit we show which of these stages your site is losing buyers at today.
Terms
What you agree to
The same terms apply to every package.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
FAQ
How working together goes
B2B buyers search in smaller numbers, take months to decide and rarely decide alone. So B2B SEO targets low-volume, high-intent terms, builds content for every person in the buying group and measures pipeline instead of transactions. The full comparison is on our B2B SEO vs B2C SEO page.
Plan for three to six months before organic leads rise in a way your sales team notices, and six to twelve months for meaningful pipeline. Technical fixes and rewritten money pages can move sooner. New content on a site with little authority takes longer. We set the expected timeline for your site in the 90-day plan and do not promise a date we cannot control.
By following a search visit through to revenue. GA4 records the lead, your CRM records what happened to it, and the monthly report shows organic leads, sales-qualified opportunities, pipeline value and closed revenue against what you paid us. If your CRM cannot store the lead source yet, fixing that is part of month one.
Our monthly SEO packages start from £1,500/month (Foundation), £3,000/month (Growth) and £5,500/month (Scale). Every price and what it includes is on the pricing page. There is no setup fee.
No. Nobody controls Google's results, and an agency that guarantees a position is either targeting terms nobody searches or not telling you the truth. What we commit to is the work in the plan, the reporting, and a contract you can leave with 30 days' notice if the numbers do not move.
Once a month you get a report built from Search Console, GA4 and your CRM: organic leads, opportunities, pipeline value, the pages and terms behind them, what we shipped and what is next. It comes with a review call. You keep access to every data source, so you can check any number yourself.
Free B2B SEO audit
Find out what organic search could add to your pipeline.
The free B2B SEO audit is a 20-minute review of your site, your competitors and the terms your buyers search. You leave with three specific opportunities, whether or not we work together.
- Monthly rolling contract
- 30 days' notice, no lock-in
- Pipeline reporting every month
- No ranking guarantees, ever
We reply within one working day.
Muhammad Salman
Founder and SEO strategist
- Phone
- +92 337 7043287
- Markets served
- United Kingdom and United States, remotely
- Response time
- We reply within one working day